Meet S. Brooks Wicker, Jr., CPA, CFO, PFS

Founder & CEO, Wicker Strategic Wealthcare Group

S. Brooks Wicker, Jr., CPA, CFO, PFS

S. Brooks Wicker, Jr. is the founder and CEO of Wicker Strategic Wealthcare Group, which he established in 1994 to offer comprehensive wealth management solutions for business owners, professionals, executives, and high-net-worth individuals. With a passion for delivering holistic financial strategies, Brooks has built a reputation for helping clients maximize business value and personal wealth.

At the core of his work is B.I.G. Planning℠, a proprietary process developed by Brooks that has helped clients create millions of dollars in business value and personal wealth. By coordinating three critical wealth plans—the Business Wealth Plan, Individual Wealth Plan, and Global Tax Plan—he provides the kind of integrated financial advice typically reserved for the ultra-wealthy through family offices.

In addition to his expertise in wealth management, Brooks is the author of How to Create Multigenerational Wealth. His book highlights the importance of coordinating these three key wealth plans and underscores the necessity of this approach for business owners seeking meaningful, actionable advice in today’s complex financial landscape.

Brooks' diverse career spans multiple industries, having served in various high-level roles including controller, chief financial officer, vice president, and director in five different industries. This experience allows him to bring a broad perspective to each client relationship.

A graduate of the University of Kentucky with a Bachelor of Science in Accounting (1981), Brooks also completed coursework in finance and economics. He is a Certified Public Accountant (CPA), a Personal Financial Specialist (PFS), and holds additional credentials that underscore his deep expertise in financial management.

Outside of his professional life, Brooks resides in Louisville, KY with his wife of more than 30 years, Lynda.